If you are interested in learning some secret ways to get more clients at your gym…this letter will show you how.
How It Started:
I was preparing to teach a marketing seminar for gym owners and gathered some of the best-performing marketing pieces I’ve personally written in the past 15 years for my gym.
I planned on spending an hour on it…but that hour turned into 4 days.
I spent the next 96 hours finding every successful email, ad, flier, newspaper, magazine, etc I had used to successfully promote my gym.
The result is this 557-page monster book you seem interested in purchasing.
My Big Book is weighing down the backpacks of gym owners all over the world…
…and serves as the largest marketing swipe file for gym owners on planet Earth.
It’s a marketing idea machine for gym owners that want to ring the cash register at their gym…at any moment…with little chance of ever running out.
This massive book is 5x heavier in actual physical weight than the average 200-page book you get on Amazon.
While it will be a serious physical challenge to carry this book in your backpack, if used…it’ll make your wallet a lot heavier at the same time.
For a gym owner looking to get stronger and richer…this book MUST be in your collection.
Here’s how the following types of gym owners use this book:
Timid Gym Owners: Ignore this letter…and do not buy the book because it’s “ridiculously expensive” …and it would be “too heavy” and “highly inconvenient” to carry around.
Rock Solid Gym Owners: Buy the book …keep it on their desk…and use it regularly.
Super Strong and Rich Gym Owners: Buy the book…keep it in their backpack at all times (weighted carries all day)…and use it regularly.
All my best-performing Facebook Ads….ready for you to Swipe and Deploy so you can successfully promote your challenges, trial offers, holiday specials and lead magnets. Pages 28-44
The Exact 18 Emails I wrote that generate thousands of leads for gym owners all over the world who have run my fitness giveaway aka “the sweepstakes”. Pages 45-93
An obnoxious amount of emails to promote your Fall 6 Week Challenge so you can get people that have been lazy all summer to start training at your gym…Pages 106-149
The famous 11-day email sequence I wrote to promote our memorial day meltdown fitness challenge (...that has generated 20-30 new memberships each time for the past 7 years) in its complete entirety. Pages 193-218
How to build Joint Ventures with local businesses who will promote your gym for you…these templates have generated well over $300,000 in our 13-year existence. Pages 219-245
Every single 9 Word Email I’ve ever created…tested and proven to generate an avalanche of replies…which in some cases have created havoc and extreme tension between me and my sales guy… fisticuffs were almost thrown. Pages 13-27
A Wildly Successful Black Friday Promo Package that you’ll be able to use for the next decade. This package will serve as a money-making asset for your gym. Warning…Do not drink milk when reading these promotions…Pages 248-268
How a dumb holiday like Father's day can generate dozens of new high-paying personal training clients and all you need to do is copy and paste the lovely emails I wrote on pages 269-289.
Get my Secret Joint Venture list that reveals 56 different businesses/organizations you can partner with or sponsor…that typically are never talked about in the fitness industry. Pages 119-120
Get my succulent list of 101 Ways to Get New Clients without using Facebook ads…which means as long as you can close your eyes and point…you’ll never have a slow lead week again. Pages 471-480
Finally! The only 3 ingredients you need to create a single-page flier to hang up on your gym walls when you want to promote something to your current members. Pages 359-362
Get the exact Lead Magnet/Free Report we used to generate thousands of leads from our website. Pages 481-503
A healthy sampling of the weekly communication we send to our active members which you can model to generate more referrals and drive retention at the same time. Pages 380-395
Newspaper Ads Galore. YES! These Work. We’ve run ads in our local paper (as recently as June 2023) that have made more money than any other offline direct marketing method used…these ads are presented in exact form and can be used for getting athletes or adult clients. Pages 504-557
Exact Magazine Ads including our most successful ad ever that promoted a recipe book which generated hundreds of leads. Pages 504-557
A sneaky way to write headlines that cannot be ignored by using my Copywriting Guide that gives you perfect formulas…tested and proven to work so you never have to wonder again if your subject line is good enough. Pages 504-557
Get my word-for-word “New Mover” 3 Step Direct mail Campaign that we send to new home buyers in the area. Pages 504-557
How to draft the perfect sponsorship email that delivers dozens of high-quality and ready-to-buy leads who end up costing you pennies on the dollar. Pages 222-223
Never stare at a blank screen again with my Building an Email Template that’s only been available to my private mastermind clients and teaches you to crank out money-making emails in 30 minutes or less. Page 11-12
Word for Word, my most effective yet controversial email I wrote about my wife …and how you can take this same concept and use it for your own profit pleasure. Warning 2: Prepare to get some hate emails on this one. Page 436
We were broke, $1M in personal credit card debt, stressed, and couldn’t figure out how to make my business grow. I was hesitant to join SPF at first because all the other ‘programs’ I tried were led by a bunch of hacks. Vince changed my mind with just one call, and fast-forward two years: we are debt free, have cash in the bank, have freedom of time, less stress, and I’m a better husband and dad, and I get to vacation with my family. Our business is profitable and we are opening more locations. I’ve never been so excited in all my life.
I was overwhelmed, with no clarity, and on the fence about continuing to run my business. I had money troubles, had no system in palace to handle incoming leads, and total lack of direction. At first, I was hesitant about joining SPF because I didn’t know if I could afford the monthly membership, but since joining, I’ve consistently had clear, actionable plans to work with, and have built a great marketing system that makes sure no leads slip through the cracks. The SPF group gives you clarity, guidance, and clear actionable steps to grow as a business owner and as a person.
making $60k a month...”
When I first started following Vince I was struggling, making about 4K a month. I had just started my gym and had no idea how to market and get people in the door. I started implementing principles that I have learned over the last couple years and now we’re doing 60k a month. Now, I have more freedom than ever.